Skip to main content

Invest in Mitchell

Mitchell Shire is one of Victoria's fastest growing regional municipalities. Our location and accessibility provides enviable opportunities and advantages; close proximity to Melbourne, and, ease of access to Central Victoria and the greater Hume region.

The steadily growing locale of Wallan is located less than an hour from Melbourne via train from Southern Cross Station or car via the Hume Freeway or Northern Highway. Mitchell Shire is in close proximity to Melbourne’s main airport (Tullamarine) and is highly accessible to other key Victorian regions including Bendigo, Shepparton, Echuca, Benalla, Wangaratta and Albury Wodonga.

Mitchell Shire Economic and Investment Profile

Investment Profile

This provides an overview of the investment opportunities Mitchell has as well as several business success stories.

Who we are — the data

These reports look at our community, population, demographics and economic profile and are designed to inform community groups, investors, business, students and the general public.

Mitchell Shire Council Social Atlas

Demographic change across Australia is recorded by the Australian Bureau of Statistics (ABS) in the Census collections every 5 years, population experts (i.d), analyse and convert these raw figures into stories of place to inform council staff, community groups, investors, business, students and the general public.

The Mitchell Shire Social Atlas presents Census data in its most compelling form — as a series of thematic maps that show how particular population groups are distributed across Mitchell Shire. There are over 90 individual maps, each representing a community of interest, such as young children or the elderly. The maps are shaded to show where there are concentrations of these communities of interest, which enables planners to accurately assess the demand for the provision of services and facilities to target populations.

Mitchell Shire Council Community Profile

The Mitchell Shire Community Profile provides demographic analysis for the City and its suburbs based on results from the 2016, 2011, 2006, 2001, 1996 and 1991 Censuses of Population and Housing. The profile is updated with population estimates when the Australian Bureau of Statistics (ABS) releases new figures.

Mitchell Shire Council Economic Profile

The Mitchell Shire economic profile presents economic information that describes the area's role within the broader economy, explore options for economic development and promote the area's strengths. The information presented here is derived from official sources of information (Australian Bureau of Statistics) as well as Australia's leading economic modellers, NIEIR. The latest data from each series is always presented in this site.

Mitchell Shire Council Population Forecasts

The Mitchell Shire population and household forecasts present what is driving population change in the community and how the population, age structure and household types will change each year between 2011 and 2031.

The forecasts are designed to provide community groups, Council, investors, business, students and the general public with knowledge to make confident decisions about the future.

Key Industry Sectors

From small home-based businesses to medium-sized enterprises and large multi-national firms, you are in good company when doing business in Mitchell Shire.


The construction sector is one of the major economic drivers of the Mitchell economy with the presence of a number of building materials manufacturers in the Shire. Significant population growth is estimated for Mitchell, specifically in the Urban Growth Boundary area of Mitchell South. With an annual growth rate of 3 percent, Mitchell's population is projected to exceed 40,000 within the next 5 years.


Mitchell is home to a number of highly regarded educational institutions that provide an education experience for both local and international students.


Mitchell is home to a number of high-profile stud farms that have set up or strengthened their presence in Mitchell over the last 5 years. Big names in the breeding industry including Blue Gum, Chatswood, Darley and Swettenham – along with a number of smaller prestigious operations which support a thriving harness sector.

The region also supports an array of brood mare farms, two equine hospitals and a first-class regional race course at Kilmore and Seymour. The breeding industry in the region is represented by the North East Thoroughbred (NET), and by the North East Thoroughbred Breeders of Victoria (NETBV).


Mitchell has a diverse manufacturing sector that collectively generates the highest level of economic output in the regional economy. Manufacturing in Mitchell includes food production, packaging products, eco-friendly frames and plasterboards, petrochemical products, machinery and equipment manufacture. Mitchell is home to a number of international and local renowned companies including Allen’s Lollies, Rapidwall, National Paper Industries and O’Dwyers Horseshoe.


Mitchell’s retail sector plays an important role in the local economy with a diverse range of major centres located in Broadford, Kilmore, Seymour and Wallan. The Retail sector is Mitchell’s fourth largest industry and is experiencing significant demand for investment through the combination of significant population growth.

Economic Development and Tourism Strategy

Mitchell Shire’s future economic performance is likely to be influenced by a number of key economic drivers which are associated with the Shire’s location, current economic profile, population growth prospects, and other factors.

Significant population growth is projected for Mitchell Shire, with most of the focus on Mitchell South in the new Urban Growth Zone.

The Mitchell Economic Development Strategy presents the strategic framework to achieve sustainable economic and tourism development.

Read the Mitchell Shire Council Economic Development below.