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Invest in Mitchell

Mitchell Shire Economic and Investment Profile

Mitchell Shire is one of Victoria's fastest growing regional municipalities. Our location and accessibility provides enviable opportunities and advantages; close proximity to Melbourne, and, ease of access to Central Victoria and the greater Hume region.

The steadily growing locale of Wallan is located less than an hour from Melbourne via train from Southern Cross Station or car via the Hume Freeway or Northern Highway. Mitchell Shire is in close proximity to Melbourne’s main airport (Tullamarine) and is highly accessible to other key Victorian regions including Bendigo, Shepparton, Echuca, Benalla, Wangaratta and Albury Wodonga.

Mitchell Shire Tourism and Visitor Economy Baseline Research

This handy research report provide a detailed overview of the profile of tourism and the visitors economy in Mitchell Shire, including analysis of visitors to the Shire, the Shire’s tourism industry, key product areas and events.

Mitchell Shire Rural Economy Profile

This report provides an overview of Mitchell Shire’s rural economy and rural land uses outside of the main settlements across Mitchell Shire.

Investment Profile

This provides an overview of the investment opportunities Mitchell has as well as several business success stories.

Key Industry Sectors

From small home-based businesses to medium-sized enterprises and large multi-national firms, you are in good company when doing business in Mitchell Shire.


The construction sector is one of the major economic drivers of the Mitchell economy with the presence of a number of building materials manufacturers in the Shire. Significant population growth is estimated for Mitchell, specifically in the Urban Growth Boundary area of Mitchell South. With an annual growth rate of 3 percent, Mitchell's population is projected to exceed 40,000 within the next 5 years.


Mitchell is home to a number of highly regarded educational institutions that provide an education experience for both local and international students.


Mitchell is home to a number of high-profile stud farms that have set up or strengthened their presence in Mitchell over the last 5 years. Big names in the breeding industry including Blue Gum, Chatswood, Darley and Swettenham – along with a number of smaller prestigious operations which support a thriving harness sector.

The region also supports an array of brood mare farms, two equine hospitals and a first-class regional race course at Kilmore and Seymour. The breeding industry in the region is represented by the North East Thoroughbred (NET), and by the North East Thoroughbred Breeders of Victoria (NETBV).


Mitchell has a diverse manufacturing sector that collectively generates the highest level of economic output in the regional economy. Manufacturing in Mitchell includes food production, packaging products, eco-friendly frames and plasterboards, petrochemical products, machinery and equipment manufacture. Mitchell is home to a number of international and local renowned companies including Allen’s Lollies, Rapidwall, National Paper Industries and O’Dwyers Horseshoe.


Mitchell’s retail sector plays an important role in the local economy with a diverse range of major centres located in Broadford, Kilmore, Seymour and Wallan. The Retail sector is Mitchell’s fourth largest industry and is experiencing significant demand.

Economic Development and Tourism Strategy

Mitchell Shire’s future economic performance is likely to be influenced by a number of key economic drivers which are associated with the Shire’s location, current economic profile, population growth prospects, and other factors.

Significant population growth is projected for Mitchell Shire, with most of the focus on Mitchell South in the new Urban Growth Zone.

The Mitchell Economic Development Strategy presents the strategic framework to achieve sustainable economic and tourism development.

Read the Mitchell Shire Council Economic Development below.

This page was last updated on 21 July 2020.