Taking Care of Business

Resources and support for businesses in Mitchell

Investing In Mitchell Shire

With Beveridge to the south and Seymour to the north, Mitchell Shire is Victoria's fastest growing regional municipality. Our location and accessibility provides enviable opportunities and advantages; close proximity to Melbourne, and, ease of access to Central Victoria and the greater Hume region.

The steadily growing locale of Wallan is located less than an hour from Melbourne via train from Southern Cross or car via the Hume Freeway or Northern Highway. Mitchell Shire is in close proximity to Melbourne’s main airport (Tullamarine) and is highly accessible to other key Victorian regions including Bendigo, Shepparton, Echuca, Benalla, Wangaratta and Albury Wodonga.

Discover why Mitchell Shire is the ideal place to build your business.

Economic Profile

The Mitchell Shire Council Community Profile includes results from the 2001, 1996 and 1991 Censuses of Population and Housing and is design to inform community groups, investors, business, students and the general public.

To achieve this, forecast.id® is formatted to present the data in simple, clear tables and charts with concise factual commentary.

Mitchell Shire Council Social Atlas

Demographic change across Australia is recorded by the Australian Bureau of Statistics (ABS) in the Census collections every five years, Population experts, .id analyse and convert these raw figures into stories of place to inform council staff, community groups, investors, business, students and the general public.

The Mitchell Shire Social Atlas presents Census data in its most compelling form – as a series of thematic maps that show how particular population groups are distributed across Mitchell Shire. There are over 90 individual maps, each representing a community of interest, such as young children, or the elderly. The maps are shaded to show where there are concentrations of these communities of interest, which enables planners to accurately assess the demand for the provision of services and facilities to target populations.

Mitchell Shire Council Community Profile

The Mitchell Shire Community Profile provides demographic analysis for the City and its suburbs based on results from the 2016, 2011, 2006, 2001, 1996 and 1991 Censuses of Population and Housing. The profile is updated with population estimates when the Australian Bureau of Statistics (ABS) releases new figures

Mitchell Shire Council Economic Profile

The Mitchell Shire economic profile presents economic information that enables you to describe the area's role within the broader economy, explore options for economic development and promote the area's strengths. The information presented here is derived from official sources of information (Australian Bureau of Statistics) as well as Australia's leading economic modellers, NIEIR. The latest data from each series is always presented in this site.

Mitchell Shire Council Population Forecasts

The Mitchell Shire population and household forecasts present what is driving population change in the community and how the population, age structure and household types will change each year between 2011 and 2031.
The forecasts are designed to provide community groups, Council, investors, business, students and the general public with knowledge to make confident decisions about the future. 

Key Industry Sectors

From small home-based businesses to medium sized enterprises and large multi-national firms, you are in good company when doing business in Mitchell Shire.


The construction sector is one of the major economic drivers of the Mitchell economy with the presence of a number of building materials manufacturers in the Shire.

Significant population growth is estimated for Mitchell, specifically in the Urban Growth Boundary area of Mitchell South. With an annual growth rate of 3 percent, Mitchell's population is projected to exceed 40,000 within the next 5 years.


Mitchell is home to a number of highly regarded educational institutions that provide an education experience for both local and international students.


Mitchell is home to a number of high-profile stud farms which have set up or strengthened their presence in Mitchell over the last five years – big names in the breeding industry including Blue Gum, Chatswood, Darley and Swettenham – along with a number of smaller prestigious operations which support a thriving harness sector.

The region also supports an array of brood mare farms, two equine hospitals and a first-class regional race course at Kilmore and Seymour.

The breeding industry in the region is represented by the North East Thoroughbred (NET), and by the North East Thoroughbred Breeders of Victoria (NETBV).


Mitchell has a diverse manufacturing sector that collectively generates the highest level of economic output in the regional economy. Manufacturing in Mitchell includes food production, packaging products, eco-friendly frames and plasterboards, petrochemical products, machinery and equipment manufacture.

Mitchell is home to a number of international and local renowned companies including Allen’s Lollies, Rapidwall, National Paper Industries and O’Dwyers Horseshoe.


Mitchell’s retail sector plays an important role in the local economy with a diverse range of major centre’s located in Broadford, Kilmore, Seymour and Wallan.

The Retail sector is Mitchell’s fourth largest industry and is experiencing significant demand for investment through the combination of significant population growth.

Relocate to Mitchell Shire

Access simply does not get much better, with quality housing, recreation, education and health facilities, combined with the feel of urban centres or the tranquillity of rural or semi-rural living, you'll find a lifestyle or an environment that is perfect for your investment.

A variety of attractive lifestyle options are available within Mitchell Shire providing unique combination that balances rural settings with access to high quality urban services and facilities. With an assortment of residential settings, much of what Mitchell Shire has to offer is highly affordable in comparison to Melbourne.

Outstanding Education Opportunities

Mitchell Shire offers a full spectrum of education and training opportunities, including kindergarten, primary and secondary schools and a TAFE campus.

Affordable Real Estate

Mitchell Shire is one of the fastest growing municipalities in Victoria. This growth trend makes it the perfect time to invest in residential and commercial property at realistic, affordable prices.

Sense of Community

Mitchell offers a semi urban lifestyle. Ideally situated from Melbourne to enjoy rural living, but close enough to reap the benefits of urban opportunities, Our shire is ideal for raising children or the perfect place to wind down.

Excellent Health Care Services

In Mitchell Shire we take your health care needs seriously. With modern and comprehensive health care services including a prompt ambulance service to regional and metropolitan hospitals

Visit, Discover, Explore

Mitchell Shire offers a variety of unique visitor experiences. The Goulburn River’s fertile plains support flourishing market gardens, farms, orchards and vineyards.

The surrounding mountain ranges and rolling hills provide opportunities for rock-climbing, camping and hiking; or simply magical driving tours. A large range of festivals and events means there is something for everyone – all year round.

Mitchell Shire is a hugely popular tree change lifestyle destination and it’s easy to understand why.

Economic Development and Tourism Strategy

Mitchell Shire’s future economic performance is likely to be influenced by a number of key economic drivers which are associated with the Shire’s location, current economic profile, population growth prospects, and other factors.

Significant population growth is projected for Mitchell Shire, with most of the focus on Mitchell South in the new Urban Growth Zone.

The Mitchell Economic Development Strategy presents the strategic framework to achieve sustainable economic and tourism development.

Download the Mitchell Shire Council Economic Development (2016 -21) (PDF, 986K)

Current Projects

Mitchell Shire Council is working on several projects and initiatives throughout the region that include the following:

Revitalising Rural Retail

Great Victorian Rail Trail

Vietnam Veterans Commemorative Walk