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Published Friday 5 April 2019
Tags:General, Media Release

New tourism support arrangements

Mitchell Shire Council has joined Greater Shepparton, Strathbogie Shire Council and Murrindindi and will not renew funding for Goulburn River Valley Tourism after the current agreements ends in June.

Goulburn River Valley Tourism was established 10 years ago to develop and promote regional tourism opportunities across the four council areas, with the Heart of Victoria brand launched in recent years.

Mitchell Shire Council contributes nearly $70,000 a year to the GRVT Board.

Mitchell Shire Mayor Councillor Bill Chisholm said Council remained committed to supporting local tourism operators and would fast track the Tourism and Visitor Economy Plan that is currently under development.

“Council will continue to work with the local tourism industry, representative business associations and chambers of commerce, our neighbouring municipalities, and the wider network of state-level tourism industry bodies to enhance the visitor economy in Mitchell Shire,” he said.

“We will fast track the Mitchell Tourism and Visitor Economy Plan and we will continue to advocate for a stand alone regional body to be funded by the State Government.”

Cr Chisholm thanked the Goulburn River and Valley Tourism board for their commitment.

“We have had some great people on the board in the 10 years that it has been operating and they have worked hard to try to achieve the best for our region,” he said.

“At the end of the day, it just isn’t viable for each council to keep contributing when the State Government has its own separately funded regional tourism boards.

“We are hopeful that a new region will be created as part of the Victorian Government review that is underway at the moment. This will create a much stronger regional tourism approach with formal recognition and dedicated funding.”


This page was last updated on 12 April 2019.