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Published Monday 4 January 2021
Tags:General, Business, Media Release, COVID-19, Tourism

Discover something new in Mitchell

The many treasures of Mitchell Shire will take centre stage in a new tourism marketing campaign launched this week.

The Discover Mitchell initiative by Mitchell Shire Council welcomes visitors to the region with the easing of COVID restrictions.

The campaign invites visitors to discover something new, just an hour away from Melbourne. It builds on the Victorian Government promotion to encourage people to stay and travel within regional Victoria.

The six-month campaign focuses on the refreshing country living feeling of Mitchell Shire and highlights the beauty, adventure and attractions of the region and the towns.

Launched on social media last week with a video highlighting the region, the campaign will be supported by the Discover Mitchell social media channels as well as a range of marketing promotions into 2021.

Visitors are shown some of the best ways to explore the Shire by highlighting the key things to do in the region – like fishing in the Goulburn River at Seymour, bike riding along the Great Victorian Rail Trail at Tallarook, viewing the heritage buildings along Sydney Street in Kilmore, exploring Mt Piper in Broadford and playing at the Community Bank Adventure Playground in Wallan.

The campaign features glimpses into each area with curated day trips and longer stays featured through videos, photos, advertisements and a new tourism web page.

Comments from Mayor Rhonda Sanderson

It’s exciting to see the launch of this new tourism campaign, which is highlighting some of the very best things about Mitchell.

We are fortunate to be home to some beautiful natural attractions, the Goulburn River, fascinating history and heritage, the longest rail trial in Victoria and so much more.

Mitchell Shire was named a lot in metropolitan media when COVID first hit and again in the second lockdown. One of the positives to come out of that prominence is that people are interested in finding out more about Mitchell and what we have to offer.

We are so close to Melbourne and larger regional centres, but many people are unaware that there is so much to see and do in our shire.

Victorians are ready to travel and looking for new experiences to discover and our businesses are ready to welcome visitors. It’s the perfect mix to encourage people to discover Mitchell this summer.

Discover Mitchell

This page was last updated on 4 January 2021.